Section 3

The Secret Sauce
Like I said earlier, I am called to be a bridge. I’ve coached thousands of students, and have spoken all across the nation sharing the three things that contributed to my success.

One thing you need to know is that this is not easy… it’s simple… but not easy.

If anyone tells you that you are going to get rich overnight without having to work hard, run for the hills. That’s not Kingdom.

This takes dedication. This takes commitment. And this takes follow through.

If hard work scares you, this is not for you.

The secret sauce has three ingredients:
1. A Battle Plan
Also, as you know I’m a Navy guy, so I use a few military analogies….

In business, your battle plan is your business model. 

I’ve coached thousands of want-to-be business owners over the past 10 years, and the common denominator is not that there’s a lack of potential business models out there…

…the problem is that there are too many!

Every day as we scroll through facebook and instagram we’re saturated with the latest greatest business idea…
After losing everything in 2008, I realized that choosing the right business model is not something to be taken lightly…

I’ll tell you from firsthand experience, there are A LOT more models that do NOT work than that do.

When searching for the right battle plan, I had very specific boxes that it needed to check in order for it to be right for me:

And let me share something with you. I’m picky. I did not want any old business or else I would have started an HVAC franchise or a landscaping business.

I want the BEST battle plan ever written.

And call me crazy, but I believe that God wants the absolute best for his children. Not third best, not second best.. But the best.

Jesus said: “whatever you ask in my name, this I will do”

Do you know what the word “whatever” means in the greek? 

That’s right.. It means WHATEVER.

I believe we’re not limited by God.. he’s limited by us… by the SIZE of our ASK.

So I decided to BELIEVE BIG and just ask for it all. 

Here’s what I asked for:

A business that…
    👍 …Is Extremely Simple
I don’t know about you, but I’m no rocket scientist.

And when I was starting out, I had absolutely zero ‘expertise’ and I definitely didn’t have 10,000 hours to put into something to become an expert at it (sorry Malcolm Gladwell). 
    👍 …Is Virtual
I’m a traveler. I like adventure.

I do not want to have to worry about what would happen if I left my business too long.

I wanted something that exists inside my laptop.
    👍 …Has a High Earning Potential
There’s a phrase that I love: “Minimize your input and Maximize your output.”

I did not want to start a business to make just $5k/month and barely get by.

That’s not freedom.

I wanted something that could create significant financial breakthrough!
    👍 …Runs Itself
I’ve seen so many ‘entrepreneurs’ work harder longer hours in their business than they did working for someone else.

That is NOT freedom.

There’s a phrase you’ll hear me say a lot: the goal is to “set it and forget it.”
    👍 …Is Timeless
I don’t know if you’ve ever heard of a “fad-business” but I have had so many friends have massive success in the short term, but then lose everything in the long term as their particular business ‘went out of style’ or was replaced by an app or the latest greatest thing.
    👍 …Is Recession Proof
Remember how I went $8.4 million in debt when the market crashed in 2008?

Yeah I definitely do NOT want to do that again.
    👍 …Is Easily Scalable
I do not like having a ceiling.

I believe God has put growth in our hearts.

I am the type of person that is always shooting for bigger, greater things.
    👍 …Is Proven & Time Tested
“Learn to trade crypto and become a millionaire like me!”

Wait, how long has Crypto been around? Like 5 minutes? 😅
    👍 …Has a Low Startup
I don’t know how much you know about banks, but they do not like giving bankrupt people loans.

I did not have a million dollars to invest into a brick and mortar startup.

I needed something that was going to cost me less than $30k.
    👍 ...Has Low Overhead
Do you know what I call a business that requires you to lease a warehouse and hire a bunch of employees? 

“Not fun”…
    👍 …Has a Fast Return
“Just work the business for 6 more months and maybe you’ll start to see a return.”

I did not have 6 months.

I was living in my father's extra bedroom with my family feeling like a loser.

I needed something fast.
    👍 …Helps People
There are two ways to make money.

(1) By taking advantage of people, or 

(2) by serving and helping people. 

As Christians, number 1 is not an option. That disqualifies about half of the business models out there…
    👍 …Is Fun
What’s more fun than helping people and getting paid for it!

Business should not be something that you have to endure.

It should be life-giving. It should be something that you learn to love!
    👍 …Is Not an MLM
Call me crazy, but I’m not a big fan of selling stuff to my friends and family.

We all know that one person in church to stay away from…
    👍 …Is Replicable
Being successful in business was only half of my calling.

I needed to find something that I can share with my friends and family and church, to propel them into Kingdom Wealth.

Something I can share with YOU as we raise up an army of wealthy Christians!

Now you understand what I mean when I say “I'm picky.” 

My prayer was to find the single best business model in America for Christians like myself who are called to the 320 Lifestyle.

I believe I’ve found the best Battle Plan out there.
2.  An Army
I don’t care how good your battle plan is, if you’re rushing into the battlefield solo that is the fast track to failure and getting wounded.

Business AND battle are tough...don't try to do it all alone!
Not only do you need a winning battle plan, you need soldiers on your left and on your right to help you carry out the mission.

Your “army” is your community.

I’m sure you’ve heard the phrase “you are the product of the 5 people that you spend the most time with.”

That sounds nice and all, but is it true?

According to research, it is exceedingly rare (like less than 1% rare) for an individual’s income to significantly exceed their closest peers’ income.
Let me tell you a secret about myself. 

I am an introvert.

If I were subject to my natural whims and desires, I would fly solo and avoid community altogether.

Here’s what I learned when I lost everything: There is no flying solo in the Kingdom.

There’s a Kingdom principle in play here, that is just as true in business as it is in the church.

We are better together.

We need each other. 

What do you call one Christian? A random person. 

What do you call two Christians together? Church.
Here’s the problem…

*uh oh, Jeff’s about to say something controversial again* 

Let me preface what I’m about to say with this: there is no institution in our society today more important than the local church.

If you tell me that you’ve been hurt by the church so you just stay home and watch it on TV, expect a swift slap across your face.

That being said, here’s the truth. When it comes to business, most Christians are weak.

What if there were a thriving community of high level like-minded Christians, who are not just talking about kingdom success…

…who are not justifying their failure and inaction with words like “pruning” and “transition season”...

…who are not sitting around waiting for something to happen to them…

But who are fiercely DOING the things we talked about in this Declaration…

Who have built simple automated businesses and are LIVING the 320 Lifestyle. 

How much faster would your progress be accelerated if you were surrounded by THEM, instead of those who make excuses for their lack of success…

In the next section I’m going to share the most valuable piece of this whole puzzle. 
3.  A General
The Bible says “plans fail when there is no counsel”

It took a $8.4 Million failure for me to realize how true that is.

In business, a “General” is an experienced, wealthy, God fearing mentor.

You can have the perfect battle plan and a strong army surrounding you…

…but without an experienced general to follow, that battle plan is worth no more than the paper it’s printed on.
Fun fact about me: I am fiercely independent. 

“If you want it done right, then do it yourself.” 

That is exactly the prideful attitude that led me to lose everything. 

Let me ask you a simple question: 

Would you feel more comfortable walking through a minefield solo, or would you rather follow someone who has already walked the field and knows where the mines are?

This Kingdom Principle at play here is what I like to call “business discipleship.”

When I tried to build my business without mentorship, I was lucky in the short term and made some money, but then it all came crashing down.

It was a ticking time bomb. 

You can say I learned the value of having a General the hard way…

Keep in mind, It didn’t just cost me that $30k that I borrowed from my friend to hire my coach... 

…it also cost me the $8.4 million dollars that I lost trying to “figure it out myself”…

Here’s the problem:

So many Christians understand full well the value of Godly business mentorship. 

I’m sure I’m preaching to the choir here… 

I believe there are millions of Christians who are PRAYING and SEARCHING for someone to take them by the hand and show them how to live out their vision.

… and If you do have a successful, wealthy, Christian General in your life who is willing to take you under their wing, then what are you doing reading this? Go and take them to dinner! 

If you get that piece in order, trust me when I say this, your path to success will be a whole lot quicker and less painful than mine.

So to summarize, the secret sauce has three ingredients.

If you’re going to win the battle, you need:
  • A Battle Plan
  • An Army
  • A General

If none of this resonates with you… that's no problem, feel free to close out this page and move on.

If you already have access to these three ingredients and are just sitting around waiting for the stars to align… please, close this document and go take action.
But If you’re like myself 15 years ago, and are missing a piece (or three) of the puzzle, then feel free to click over to the next page…. I have good news.
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